Quidditch

Dove Real Beauty Sketches | You’re more beautiful than you think The video’s message influences at the first stage of the AESAR timing model which is “Awareness” as it grabs the viewers’ attention. We find the AESAR model applicable as DOVE tries to enhance brand awareness and to convert users’ attitude to the brand in the long-term which shows the importance of the retention stage. In the video Dove points out that women were often overly critical of their appearances and inspires women to recognize their natural beauty. At this stage, Dove is not trying to sell their products, they rather put the spotlight on self-acceptance and emotional feelings encouraging people to start thinking. Dove creates strong emotional values like identity to create an association between their feelings and the brand. At the end of the video, Dove encourages viewers to visit their website by following the link so that the viewer engages further and progresses on their journey to conv...

NUIGalway Video The topic for our video is 'Friends for life'. We interviewed students all over NUIGalway about their closest friends and how the university helped them nurture their friendship through classes, team activities, campus accommodation and societies and clubs. Because at NUI Galway, #hereiswhere you make friends for life Created by: Hita Prem (18231194), Sugandha Verma (18235768), Mohammad Saifuddin (18236933),  Julia Boehm (18230895), Salman Khan (18233447) NUIGalway.ie

Quidditch, like the game, has made us believe that a little bit of magic exists in all of us. As we were brainstorming different ideas for the team name, we asked ourselves one question: What makes us stand out from a crowd? It is how each of us perceives things. Draw a circle on a whiteboard and we will give you four different assumptions about it. We decided on the name Quidditch, not only because of our shared interest in Harry Potter. But also because of what goes now in a Quidditch match. Just like any other sport, it requires team effort, awareness of our individual duties, communication and being goal minded. Each of us put our best foot forward to make a stellar infographic. The colour code we decided on is blue, red, white and yellow. It went well with our theme and matched our personalities. At first, we did have different concepts thrown over the table. Honestly, we were lost. Picking a direction and sticking to it was the hard part. Once we got our team name and...