Dove Real Beauty Sketches | You’re more beautiful than you think The video’s message influences at the first stage of the AESAR timing model which is “Awareness” as it grabs the viewers’ attention. We find the AESAR model applicable as DOVE tries to enhance brand awareness and to convert users’ attitude to the brand in the long-term which shows the importance of the retention stage. In the video Dove points out that women were often overly critical of their appearances and inspires women to recognize their natural beauty. At this stage, Dove is not trying to sell their products, they rather put the spotlight on self-acceptance and emotional feelings encouraging people to start thinking. Dove creates strong emotional values like identity to create an association between their feelings and the brand. At the end of the video, Dove encourages viewers to visit their website by following the link so that the viewer engages further and progresses on their journey to conv...